Consider the time and energy advertisers put into selecting images to represent their brands. They pay actresses and models enormous sums of money, photographers, stylists, makeup, hair, lighting and set design all to get the perfect picture that says ‘It.’
When you’re choosing your photo (and – in case you were wondering – you should ALWAYS use a photo! No photo = I’m married and don’t want my spouse to find out…)

There are many choices to be made about facial expressions, background, camera angles, and whether or not to be ‘interesting.’ In general, you’re going to attract the fish you’re baiting – so a cleavage shot or no-shirt shot is going to get you the attention you want. That said, how can the ‘average’ internet dater be authentic and still attract attention to his/her profile without resorting to body parts (which, let’s face it, are a bit pathetic the older you get… If you’re over 30, you should keep things under wraps!)
Your choices:
1 – To smile or not to smile?
You have three options:
(a) smile,
(b) no smile,
(c) flirty smile.
(d) kissy face (just so you know – this isn’t a real option – never ever ever do this because it makes you look like a silly fish…)
For a woman, the right answer is (a) smile. Not too cheesy, not trying to be sexy because that’s just gross and hard to pull off without looking ridiculous. So, do your best to have a natural, friendly pleasant smile.
For a man the right answer is (b) no smile. Give a little attitude, a little edge. Too smiley is too much and we want a little mystery.
2 – Where to look?
(a) look to camera
(b) look out into the distance
For a woman, the right answer is (a) look to camera. Looking away is a hard one to pull off and makes you seem distant. You want to connect with the guy looking at your profile.
For men (b) look off into the distance somewhere. Again, she wants mystery and is wondering where you’re looking and what you’re thinking. However, don’t go all “Le Tigre” a la Ben Stiller in Zoolander.
3 – What sort of angle and setup?
(a) self photo sitting in a regular room (the classic Facebook photo)
(b) in bed
(c) outside
(d) with friends
(e) with a pet
(f) doing something interesting
(g) showing off
For women, (a) is the best option to get views from guys. Just a straight up photo that looks like you took it yourself. It shows you’re not too vain, gives the guy a sense that he’s seeing the ‘real’ you, and can be sexy. Do not take photos of you with your girlfriends or cat, or photos of you outside in the dappled sunlight. He just wants straight up you – simple makeup and hair, just like you’re hanging out at home, not going to prom. Now, do make sure your room is tidy in the background and no sexy pouty lip or you look like you run your own porn website…
For guys, sadly, women want you to show off. They want to see you doing something interesting, with your pet, or emphasizing that you’re fit and hot is good. If you’re not fit and hot, try to find a good angle.
4: What to wear?
Something simple – don’t get dressed up but try to wear something that looks normal. Jeans, reasonable t-shirt, basic dress.
5 – Should I be ‘interesting’?
About animals and ‘something interesting’ – if you want to find a real partner and these things are important to you (you like your cat/dog; you are an avid diver/hiker/climber/skier; you enjoy camping/fishing/traveling) it’s okay to have a photo that shows you doing those things or wearing things that you would wear whilst doing those things. Your odds are greater of attracting someone who is really interested in you and wants to do the same things you do. If, however, you want quantity over quality – eg you just want people to email you – then go with the straight up casual clothes, self photo in a room.
You may also choose to post a photo that’s not of your face – seriously. Faces are overrated. If it’s intriguing and represents you, why not? (Don’t get all naughty – I’m not talking about a straight-up nude body part shot though one woman’s choice of blue bondage ropes is interesting and will definitely attract a certain type of male, which, frankly, is probably what she wants and so why not?) But you could effectively post a photo of you where you can’t really see your face – doing something ‘interesting’ or even showing something cool that you like and is provocative.
